Company group (A): Changing money, circulation of foreign currencies in exchange for other foreign currencies and Lebanese currencies, coins or slip, selling and buying ingot, coins, bills of exchange, checks, touristic checks, and money transfer.
Walid El-Masri & Partners for Exchange or Masrico has a simple vision.
It’s to help turning the world into a closer, happier, and more loving world.
Our aim is to unite families with their loved ones, enable young people to support their parents without minding ridiculous fees, and to link businesses to their correspondents and customers by offering instant, safe, and simple remittance services.
Masrico abridges distances and goes beyond borders to ensure a smooth, monitored, and guaranteed transfer of funds.
Walid El-Masri Co. engages in instant remittance services around the world while offering the best commissions and much competitive rates.
As we tell our customers: “Support your family from wherever you are, we deliver the money to wherever they are. “
Our Company is a family owned business, therefore we stress on having that same atmosphere/culture reign between our staff and our customers. So far, loyalty is in continuous increase and our family has been growing larger and larger.
From another perspective, this atmosphere/culture has played a major role in solidifying and making our relations with our agents much coherent and long lasting. Especially, that we seek a partnership relationships with our agents where we aim to grow together and protect each other.
Finally, Compliance matters. As mentioned before, being inline with authorities and international regulations is one of our top priorities. Therefore, we take compliance measures such as filling in CTS, KYC, and acquiring the right documents very seriously. Furthermore, we have just setup a new remittance system that will force all agents/staff to fill in all required data in order to proceed with any transfer in order to diminish possibilities of human error.
Co. Name: Walid El-Masri & Partners for Exchange (Also known as “Masrico”)
Co. Type: Limited Partnership (Family owned)
Co. Size: Masrico is an SME that has 24 employees dedicated to Excellency
Key Executives: 1- Walid El-Masri, President and Chairman/Founder
2- Majd El-Masri, Vice-President, Managing Director
Silent Partners: 1- Lina Ghazi Akkari
2- Sami El-Masri
Founded: 1975.
40 years of excellence and customer service
History: 1- Founded as a simple kiosk on the sidewalk
2- Then prospered to become an actual store
3- A decade later, Masrico opened its 2nd branch
4- Currently opening a 3rd branch in Dawra-Beirut
Ranking:
There are no official statistics in Lebanon. However, according to customer reviews, Masrico is ranked “1st” in northern Lebanon for several reasons of which we mention: Courtesy, excellent customer service, best market rates, confidence and loyalty, reliability, and mostly integrity
Yearly Insepction:
1- Our compliance officer performs weekly inspection on all incoming and outgoing transfers and on all money exchange transaction to make sure we are 100% in line with international and legal regulations
2- Internal auditors also perform weekly inspection on all customers/agents’ accounts
3- External auditors perform quarterly inspections and report to the Lebanese Central Bank
4- The Central Bank and its different bodies perform one to two inspections per year to guarantee the safety and